1. Background

Gosinga Travels & Tours is a travel and tourism company that provides domestic and international tour packages, flight bookings, hotel reservations, and travel guide services.
Although they had a presence on social media, their content was unorganized, lacked consistency in branding, and failed to build strong customer trust. As a result, customer engagement and new inquiries were low.

2. Objectives

The main goals were to:

Strengthen the brand identity.

Make the Facebook page visually attractive and professional.

Increase engagement through consistent content posting.

Improve communication with customers and generate more inquiries.

Drive bookings through targeted advertising campaigns.

3. Strategy & Implementation

Visual Branding

Designed a new Logo symbolizing travel and exploration.

Created an eye-catching Cover Banner highlighting key destinations and services.

Designed multiple Poster Templates to easily share offers, tour packages, and customer reviews.

Facebook Page Management

Developed a Content Calendar to ensure consistent posting.

Shared diverse content such as tour offers, destination photos, travel tips, and customer experiences.

Actively responded to comments and messages for faster customer support.

Ran targeted paid campaigns to expand reach and boost inquiries.

Content Categories

Educational Posts: Travel tips, visa process guides, travel hacks.

Promotional Posts: Tour packages and discounts.

Engagement Posts: Quizzes, travel polls, photo contests.

Testimonial Posts: Customer reviews and travel photos.